TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning, implementation, and control 
T2  - Prentice-Hall series in marketing
SN  - 9780132613637
AV  - HF5415.13 KOT 1997
U1  - 658.8 20
PY  - 1997///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -