Filak, Vincent F., <br/><br/>
Dynamics of media writing :  adapt and connect / 
Vincent F. Filak. 
 - London:   Sage Publications,  2016. 
 - xxiv, 271 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. I. The basics you need, regardless of field -- Know your audience -- Being accurate, relying on the facts -- Grammar, style and language basics -- Basic media writing -- Interviewing -- Writing on the web -- Law and ethics in media writing -- pt. II. Focus on news media -- Reporting : the basics and beyond -- Writing for traditional print news products -- Writing for broadcast -- pt. III. Focus on marketing media -- Public relations -- Advertising -- Marketing -- pt. IV. Coming back together -- A few last words. 
<br/><br/><label>ISBN: </label>9781483377605 (pbk. : acidfree paper) 1483377601 (pbk. : acidfree paper) 
<br/><br/><label>LCCN: </label>2015298383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship--Handbooks, manuals, etc.<br/>Journalism.<br/>Journalism.<br/>Mass media--Authorship.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Handbooks and manuals.
<br/><br/><label>LC Class. No.: </label>P96.A86  / F55 2016 
<br/><br/><label>Dewey Class. No.: </label>808/.0663/02