TY - BOOK AU - Griffin,Emory A. AU - Ledbetter,Andrew AU - Sparks,Glenn Grayson TI - A first look at communication theory SN - 9781259913785 (pbk. : alk. paper) AV - P90 .G725 2018 U1 - 302.201 23 PY - 2019/// CY - New York PB - McGraw Hill KW - Communication KW - Philosophy N1 - Includes bibliographical references and index N2 - "A Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are."-- ER -