Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1980. 
 - 728 p. in various pagings :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0137015577 
<br/><br/><label>LCCN: </label>79022895  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 
<br/><br/><label>Dewey Class. No.: </label>658.8