Kotler, Philip <br/><br/>
Principles of Marketing/ 
By Philip Kotler. 
 - Toronto:  Prentice Hall,  2005. 
 - xxii, 751 p. : 
<br/><br/><label>ISBN: </label>9780131216198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,
<br/><br/><label>LC Class. No.: </label>HF5415  / KOT2005