TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 9780205521104
AV  - P90 .VIV  2009
U1  - 302.23 22
PY  - 2009///
CY  - Boston, MA
PB  - Pearson/Allyn and Bacon
KW  - Mass media
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip087/2007052068.html
ER  -