TY  - BOOK
AU  - Dominick,Joseph R.
TI  - The Dynamics of mass communication: media in transition 
SN  - 9780073378886 (alk. paper)
AV  - P90 DOM 2011
U1  - 302.23 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Higher Education
KW  - Mass media
N1  - Includes bibliographical references and index; The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication
ER  -