Treacy, Michael.

The discipline of market leaders : choose your customers, narrow your focus, dominate your market / Michael Treacy and Fred Wiersema. - Reading, Mass. : Addison-Wesley Pub. Co., c1995. - xvi, 208 p. ; 24 cm.

Includes index.

0201406489 : $25.00 ($31.95 Canada)

94034808


Competition.
Market segmentation.
Quality of products.
Customer services.

HD41 / TRE 1995

658.8