Urban, Glen L. <br/><br/>
Advanced marketing strategy :  phenomena, analysis, and decisions / 
Glen L. Urban, Steven H. Star. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1991. 
 - xx, 563 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0138519404 
<br/><br/><label>LCCN: </label>90035900  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / URB 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8/02