Peter, J. Paul. <br/><br/>
Understanding consumer behaviour / 
J. Paul Peter, Jerry C. Olson, Jerry A. Rosenblatt. 
 - 1st Canadian ed. 
 - Toronto ;  Chicago :  Irwin,  c1996. 
 - xvii, 488 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 437-459) and indexes. 
<br/><br/><label>ISBN: </label>0256170487 
<br/><br/><label>LCCN: </label>95082010  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Case studies.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.33  / PET 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8/342