Farese, Lois  <br/><br/>
Marketing essentials/ 
Lois Farese; Grady Kimbrell; Carl A Woloszyk 
 - New York, N.Y. :   Glencoe/McGraw-Hill,   ©1997. 
 - xx, 620 pages :   color illustrations ;   29 cm  
<br/><br/><label>ISBN: </label>0026406012 9780026406024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / FAR 1997