TY  - BOOK
AU  - O'guinn
AU  - Allen
AU  - Semenik
TI  - Advertising and integrated brand promotion
SN  - 9780324384581
AV  - HF5823 OGU 2007
PY  - 2007///
CY  - New York
PB  - Thomson, South-western
N1  - include summary, key terms and questions
ER  -