Lamb, Charles W. <br/><br/>
MKTG9 / 
 MKTG 9  MKTG nine  Marketing 9  MKTG :  principles of marketing 
[Charles W. Lamb, Joseph F. Hair, Carl McDaniel]. 
 - Student edition 
 - viii, 423, [48] pages :  color illustrations ;  27 cm 
<br/><br/> Caption title. 
<br/><br/>Includes bibliographical references (pages 395-409) and index. 
<br/><br/>Pt. 1. The world of marketing. An overview of marketing ; Strategic planning for competitive advantage ; Ethics and social responsibility ; The marketing environment ; Developing a global vision -- pt. 2. Analyzing marketing opportunities. Consumer decision making ; Business marketing ; Segmenting and targeting markets ; Marketing research -- pt. 3. Product decisions. Product concepts ; Developing and managing products ; Services and nonprofit organization marketing -- pt. 4. Distribution decisions. Supply chain management ; Marketing channels ; Retailing -- pt. 5. Promotion and communication strategies. Marketing communications ; Advertising, public relations, and sales promotion ; Personal selling and sales management ; Social media and marketing -- pt. 6. Pricing decisions ; Pricing concepts ; Setting the right price. 
<br/><br/><label>ISBN: </label>9781285860169 1285860160 
<br/><br/><label>LCCN: </label>2014953380 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / LAM 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8