McDaniel, C. Jr. <br/><br/>
Marketin research essentials / 
Carl McDaniel, Jr; Roger Gates. 
 - 7th edition. 
 - London:  Wiley and Sons, Inc,  2010. 
 - xxi 507p. ;  ill.;  25cm. 
<br/><br/>Includes end notes and index. 
<br/><br/><label>ISBN: </label>9780470169704 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mouth Neoplasms<br/>Oropharyngeal Neoplasms
<br/><br/><label>LC Class. No.: </label>HF5415.2  / MCD 2010