Keegan, Warren J.

Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2011. - xxxiv, 587 p. : ill. (some col.), maps (chiefly col.) ; 28 cm.

Includes bibliographical references and indexes.

9780137023868 (pbk. : alk. paper) 0137023863 (pbk. : alk. paper) 9780137024278 0137024274 (back cover)

2009040354

GBB051942 bnb

015533863 Uk


Export marketing.

HF1416 / KEE 2011

658.8/4