Keegan, Warren J. Global marketing / Warren J. Keegan, Mark C. Green. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2011. - xxxiv, 587 p. : ill. (some col.), maps (chiefly col.) ; 28 cm. Includes bibliographical references and indexes. ISBN: 9780137023868 (pbk. : alk. paper) 0137023863 (pbk. : alk. paper) 9780137024278 0137024274 (back cover) LCCN: 2009040354 Nat. Bib. No.: GBB051942 bnb Nat. Bib. Agency Control No.: 015533863 Uk Subjects--Topical Terms: Export marketing. LC Class. No.: HF1416 / KEE 2011 Dewey Class. No.: 658.8/4