Pearson custom business resources:  MKT4340, Strategic brand management / 
Baylor university. 
 - New York:  Pearson Learning solutions,  2011. 
 - 283 pages:  ill.;  27cm. 
<br/><br/> includes index and bibliographic references. 
<br/><br/><label>ISBN: </label>9781256014676 
<br/><br/><label>LC Class. No.: </label>HG 173   / PEA 2011