TY  - BOOK
ED  - Baylor University.
TI  - Pearson custom business resources: MKT4340, Strategic brand management 
SN  - 9781256014676
AV  - HG 173  PEA 2011
PY  - 2011///
CY  - New York
PB  - Pearson Learning solutions
N1  - includes index and bibliographic references
ER  -