McCarthy, E. Jerome <br/><br/>
Basic marketing :  a managerial approach / 
E. Jerome McCarthy. 
 - 2nd ed. 
 - Homewood, Ill. :  R. D. Irwin,  1997. 
 - xiii, 768 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780256198515 
<br/><br/><label>LCCN: </label>74082928 //r852 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3 1997 
<br/><br/><label>Dewey Class. No.: </label>658.8