sabelle , Frochot.

Marketing and designing the tourist experience / by Isabelle Frochot; Wided Batat - Oxford : Goodfellow Publishers, 2013. - viii, 218 p. : 25 cm.

includes bibliographic reference and index

9781908999467


Tourism -- Management.
BUSINESS & ECONOMICS -- Hospitality, Travel & Tourism. --Industries
Tourism-- Marketing.
Place marketing.

G155.AL / FRO 2013