sabelle , Frochot.
Marketing and designing the tourist experience / by Isabelle Frochot; Wided Batat
- Oxford : Goodfellow Publishers, 2013.
- viii, 218 p. : 25 cm.
includes bibliographic reference and index
9781908999467
Tourism -- Management.
BUSINESS & ECONOMICS -- Hospitality, Travel & Tourism. --Industries
Tourism-- Marketing.
Place marketing.
G155.AL / FRO 2013