TY  - BOOK
AU  - Rowley,J.E.
TI  - Information marketing
SN  - 9780367249281
AV  - HD9999.I492 Row 2001
PY  - 2001///
CY  - Aldershot, Hants, England, Burlington, VT
PB  - Ashgate
KW  - Information services
KW  - Marketing
KW  - Information services industry
N1  - Includes bibliographical references and index; Machine generated contents note: 1 Marketing -- 2 The information marketplace -- 3 Customers -- 4 Building customer relationships -- 5 Information products -- 6 Branding and corporate identity -- 7 Marketing communications -- 8 Price and pricing policy -- 9 Collecting marketing data -- 10 Marketing strategy and planning
UR  - http://www.loc.gov/catdir/toc/fy02/2001088794.html
ER  -