Baverstock, Alison, <br/><br/>
How to market books / 
Alison Baverstock and Susannah Bowen. 
 - Sixth edition. 
 - Newyork:  Routledge,  2019. 
 - xiv, 482 p. :  ill. ;  24CM. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing and marketing in publishing -- What's for sale? -- Market research and other sources of marketing information -- The role of marketing within the business of publishing -- Reaching the market: how best to approach your customers -- How to write a marketing plan -- Selling -- Direct marketing -- Digital marketing -- Publicity and PR -- Working with authors and other vital partnerships -- Organising events, presentations and other opportunities to share content -- Techniques for writing effective copy -- The layout and design of marketing materials -- Approaching specific interest markets. 
<br/><br/><label>ISBN: </label>9780815352761 (hardback : alk. paper) 9781138597259 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2018060724 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Books--Marketing.<br/>Books--Internet marketing.
<br/><br/><label>LC Class. No.: </label>Z285.6  / BAV 2019 
<br/><br/><label>Dewey Class. No.: </label>070.5/2