Berger, Arthur Asa,  1933- <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches / 
Arthur Asa Berger, San Francisco State University. 
 - Fourth Edition. 
 - London :  Sage publications,  2016. 
 - xvii, 417 pages :  illustrations ;  23 cm 
<br/><br/> Revised edition of the author's Media and communication research methods, 2014. 
<br/><br/>Includes bibliographical references (pages 401-408) and indexes. 
<br/><br/>Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Nineteen common thinking errors -- Writing research reports -- Glossary. 
<br/><br/><label>ISBN: </label>9781483377568 (pbk. : acidfree paper) 
<br/><br/><label>LCCN: </label>2015028126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>Communication--Research--Methodology.
<br/><br/><label>LC Class. No.: </label>P91.3  / BER 2016 
<br/><br/><label>Dewey Class. No.: </label>302.23072/1