Breakenridge, Deirdre. <br/><br/>
Social media and public relations :  eight new practices for the pr professional / 
Deidre Breakenridge. 
 - Upper Saddle River, N.J. :  FT Press,  c2012. 
 - ix, 166 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media. 
<br/><br/><label>ISBN: </label>9780132983211 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2012006991 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media.<br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HM742  / BRE 2012 
<br/><br/><label>Dewey Class. No.: </label>302.23/1