Perreault, William D.,  Jr., <br/><br/>
Essentials of marketing / 
William D. Perreault Jr., PhD, University of North Carolina, Joseph P. Cannon, PhD, Colorado State University, E. Jerome McCarthy, PhD, Michigan State University. 
 - 17 Edition. 
 - New York:  McGraw-Hill Education,  2021. 
 - xxxii, 768 pages :  illustrations (some color) ;  29 cm 
<br/><br/> Revised edition of the authors' Essentials of marketing, [2019] 
<br/><br/>Includes bibliographical references (pages 685-732) and index. 
<br/><br/> "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"-- 
<br/><br/> Ages 18+  McGraw-Hill Education 
<br/><br/><label>ISBN: </label>9781260260373 1260260372 9781264024063 1264024061 
<br/><br/><label>LCCN: </label>2019046388 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / PER 2021 
<br/><br/><label>Dewey Class. No.: </label>658.8