TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing
SN  - 9781260260373
AV  - HF5415 PER 2021
U1  - 658.8 23
PY  - 2021///
CY  -  New York
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Revised edition of the authors' Essentials of marketing, [2019]; Includes bibliographical references (pages 685-732) and index; Ages 18+; McGraw-Hill Education
N2  - "This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--
ER  -