Managing sport facilities and major events /
Eric. C. Schwarz, Hans Westerbeek, Dongfeng Liu, Paul Emery and Paul Turner.
- Second Edition.
- xviii, 306 pages ; 26 cm
Includes bibliographical references and index.
Introduction to sport facility and major event management -- Key success factors of operating sport facilities and running sport events -- Feasibility analysis and market research for planning new sport facilities and events -- New sport facility development: Planning, design and construction -- New sport facility development: Preparing the facility management infrastructure -- New sport facility operations: Attracting events -- New sport facility operations: Planning the event management infrastructure -- Attracting customers: Marketing sport facilities and events -- Running the sport event: Event operations -- Destination marketing, image, and branding through major sport events -- Performance management: Evaluating operations -- Performance management: Legacy and measuring impact.