Pitts, Brenda G. Fundamentals of sport marketing / Brenda G. Pitts, EdD, David K. Stotlar, EdD. - 4th ed. - Morgantown, WV : Fitness Information Technology, 2012. - x, 480 p.: ill.; 25 cm ISBN: 9781935412403 LCCN: 2012954215 LC Class. No.: GV716 / PIT 2013