Cull, Nicholas John, <br/><br/>
Public diplomacy :  foundations for global engagement in the digital age / 
Nicholas J. Cull. 
 - Cambridge, UK:  Polity Press,   2019 
 - xiii, 217 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Diplomacy through foreign public engagement : core terminology and history -- Listening : the foundational skill -- Advocacy : the cutting edge -- Culture : the friendly persuader -- Exchange and education : the soul of public diplomacy -- International broadcasting : the struggle for news -- Nation brands and branding : the metaphor run amok -- Partnership : the emerging paradigm. 
<br/><br/><label>ISBN: </label>9780745691190 9780745691206 (pb) 
<br/><br/><label>LCCN: </label>2018032458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Diplomacy--Technological innovations.<br/>Public relations and politics--Technological innovations.<br/>Communication in politics--Technological innovations.
<br/><br/><label>LC Class. No.: </label>JZ1305  / CUL 2019 
<br/><br/><label>Dewey Class. No.: </label>327.2