Fog, Klaus. <br/><br/>
Storytelling :  branding in practice / 
Klaus Fog, Christian Budtz, Baris Yakaboylu. 
 - Berlin ;  New York :  Springer,  2005. 
 - 238 p. :  ill. ;  24 cm. 
<br/><br/> "Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p. 
<br/><br/>Includes bibliographical references (p. 228-230) and index. 
<br/><br/><label>ISBN: </label>9783662500231 
<br/><br/><label>LCCN: </label>2004114981 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>972374485  GyFmDB 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / FOG 2005 
<br/><br/><label>Dewey Class. No.: </label>658.8/27