TY  - BOOK
AU  - Fog,Klaus
AU  - Budtz,Christian
AU  - Yakaboylu,Baris
TI  - Storytelling: branding in practice 
SN  - 9783662500231
AV  - HD69.B7 FOG 2005
U1  - 658.8/27 22
PY  - 2005///
CY  - Berlin, New York
PB  - Springer
KW  - Branding (Marketing)
KW  - Product management
N1  - "Original Danish edition published by Samfundslitteratur 2003 with the title Storytelling - branding i praksis ... translation by Tara Stevens"--Verso of t.p; Includes bibliographical references (p. 228-230) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0663/2004114981-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0823/2004114981-t.html
ER  -