TY  - BOOK
AU  -  HELMOLD, MARC
TI  -  TOTAL REVENUE MANAGEMENT (TRM) : : case studies, best practices and industry insights
SN  - 9783030469870
AV  - HD60.7 HEL 2020
PY  - 2020///
CY  -  [Place of publication not identified]
PB  - SPRINGER NATURE
KW  -  Business logistics
KW  - Logistique (Organisation)
KW  - Marketing research
KW  - Sales management
N1  - includes index
ER  -