Marketing:   An Introduction/ 
Gary Armstrong , Philip Kotler, Michael Harker, Ross Brennan. 
 - 4th. 
 - Harlow:   Pearson Education, Limited,  2019. 
 - xxix, 643 pages :   illustrations ;   27 cm 
<br/><br/> This volume introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging 
<br/><br/><label>ISBN: </label>9781292200309 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Business and Management<br/> Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 .K625  / MAR 2019