Malhotra, Naresh K., <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra, Georgia Institute of Technology. 
 - Seventh Edition. 
 - London:  Pearson.  2020. 
 - 882 pages ;  ill., (chiefly col.);  27.7 cm 
<br/><br/> Revised edition of the author's Marketing research, c2010. 
<br/><br/>Includes bibliographical references (pages 781-823) and index. 
<br/><br/><label>ISBN: </label>9781292265636 9781292265636 
<br/><br/><label>LCCN: </label>2017045383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / MAL 2020 
<br/><br/><label>Dewey Class. No.: </label>658.8/3