TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9781292265636
AV  - HF5415.2 MAL 2020
U1  - 658.8/3 23
PY  - 2020///
CY  - London
PB  - Pearson.
KW  - Marketing research
KW  - Methodology
N1  - Revised edition of the author's Marketing research, c2010; Includes bibliographical references (pages 781-823) and index
ER  -