Fagan, Patrick,  1987- <br/><br/>
#Hooked :  why cute sells... and other marketing magic that we just can't resist / 
Patrick Fagan. 
 - 1 Edition. 
 - Harlow, United Kingdom:  Pearson Education Limited,   2016. 
 - xv, 191 pages ;  24 cm 
<br/><br/>About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion. 
<br/><br/><label>ISBN: </label>9781292074429 
<br/><br/><label>LCCN: </label>2015041626 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics--Psychological aspects.<br/> Marketing Psychological aspects<br/>Marketing Aspect psychologique
<br/><br/><label>LC Class. No.: </label>HB74.P8  / FAG 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8001/9