TY  - BOOK
AU  - Fagan,Patrick
TI  - #Hooked: why cute sells... and other marketing magic that we just can't resist 
SN  - 9781292074429
AV  - HB74.P8 FAG 2016
U1  - 658.8001/9 23
PY  - 2016///
CY  -  Harlow, United Kingdom
PB  - Pearson Education Limited
KW  - Economics
KW  - Psychological aspects
KW  -  Marketing Psychological aspects
KW  - Marketing Aspect psychologique
N1  - About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion
ER  -