Writing health communication :  an evidence-based guide / 
[edited by] Charles Abraham and Marieke Kools. 
 - London ;  Thousand Oaks, Calif. :  SAGE,  2012. 
 - xv, 175 p., [4] p. plates :  ill. (some col.) ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools. 
<br/><br/><label>ISBN: </label>9781847871855 (hbk.) 1847871852 (hbk.) 9781847871862 (pbk.) 1847871860 (pbk.) 
<br/><br/><label>LCCN: </label>2011929697 
<br/><br/><label>Nat. Bib. No.: </label>GBB1A3212  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015880110  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical writing.<br/>Communication in medicine.
<br/><br/><label>LC Class. No.: </label>R119  / .W75 2012 
<br/><br/><label>Dewey Class. No.: </label>808.06661 
<br/><br/><label>National Agricultural Library Call No.: </label>R119  / .W74 2012