TY  - BOOK
AU  - Abraham,Charles
AU  - Kools,Marieke
TI  - Writing health communication: an evidence-based guide 
SN  - 9781847871855 (hbk.)
AV  - R119 .W75 2012
U1  - 808.06661 23
PY  - 2012///
CY  - London, Thousand Oaks, Calif.
PB  - SAGE
KW  - Medical writing
KW  - Communication in medicine
N1  - Includes bibliographical references and index; Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools
ER  -