Baran, Stanley J. <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley Baran. 
 - Updated 6th ed. 
 - New York :  McGraw-Hill,  2010. 
 - xxvi, 450 p.:  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Laying the groundwork. Mass communication, culture, and media literacy -- The evolving mass communication process -- Media, media industries, and media audiences. Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and the World Wide Web -- Supporting industries. Public relations -- Advertising -- Mass-mediated culture in the information age. Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media. 
<br/><br/><label>ISBN: </label>9780077286408 (pbk. : alk. paper) 0077286405 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2009046166 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.
<br/><br/><label>LC Class. No.: </label>P90  / BAR 2010 
<br/><br/><label>Dewey Class. No.: </label>302.23