Jobber, David, 1947-

Principles and practice of marketing / David Jobber. - London ; New York : McGraw-Hill, 2007 - xxxi, 1022 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.

0077114159



94040494


Marketing.
Marketing--Case studies.--Europe

HF5415 / .J5 2007

658.8