Jobber, David, 1947-
Principles and practice of marketing /
David Jobber.
- London ; New York : McGraw-Hill, 2007
- xxxi, 1022 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
0077114159
94040494
Marketing.
Marketing--Case studies.--Europe
HF5415 / .J5 2007
658.8