TY - BOOK AU - Jobber,David TI - Principles and practice of marketing SN - 0077114159 AV - HF5415 .J5 2007 U1 - 658.8 20 PY - 2007/// CY - London, New York PB - McGraw-Hill KW - Marketing KW - Europe KW - Case studies N1 - Includes bibliographical references and index ER -