Jobber, David. <br/><br/>
Principles and practice of marketing/ 
by David Jobber. 
 - [4th ed.] 
 - London,  McGraw-Hill, 
 - 942 p.:  ill.;  23 cm. 
<br/><br/>Includes bibliography. 
<br/><br/><label>ISBN: </label>9780077107086 
<br/><br/><label>LCCN: </label>sa 62000256  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Produce trade<br/>Retail trade
<br/><br/><label>LC Class. No.: </label>HF5349.I5  / M2