Jobber, David. Principles and practice of marketing/ by David Jobber. - [4th ed.] - London, McGraw-Hill, - 942 p.: ill.; 23 cm. Includes bibliography. ISBN: 9780077107086 LCCN: sa 62000256 Subjects--Topical Terms: Produce tradeRetail trade LC Class. No.: HF5349.I5 / M2