Principles of marketing / 
Philip Kotler. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1999. 
 - xxiii, 1031 p. :  ill. ;  28 cm. 
 - Prentice-Hall series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780132622547 
<br/><br/><label>LCCN: </label>82012335  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 1999 
<br/><br/><label>Dewey Class. No.: </label>658.8