Principles of marketing / Philip Kotler. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1999. - xxiii, 1031 p. : ill. ; 28 cm. - Prentice-Hall series in marketing .

Includes bibliographical references and indexes.

9780132622547

82012335


Marketing.

HF5415 / .K636 1999

658.8