Principles of marketing / Philip Kotler. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1999. - xxiii, 1031 p. : ill. ; 28 cm. - Prentice-Hall series in marketing . Includes bibliographical references and indexes. ISBN: 9780132622547 LCCN: 82012335 Subjects--Topical Terms: Marketing. LC Class. No.: HF5415 / .K636 1999 Dewey Class. No.: 658.8