TY  - BOOK
TI  - Principles of marketing
SN  - 9780132622547
AV  - HF5415 .K636 1999
U1  - 658.8 19
PY  - 1999///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -