TY  - BOOK
AU  - Lincoln,Keith
AU  - Thomassen,Lars
TI  - Private label: turning the retail brand threat into your biggest opportunity 
SN  - 9780749455934
AV  - HF5429 .L52275 2009
U1  - 658.8/27 22
PY  - 2009///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Retail trade
KW  - Branding (Marketing)
KW  - Management
KW  - Brand name products
N1  - Includes bibliographical references and index; Private facts -- Private myths -- Private past -- Private present -- Private future -- The S&S X global research report -- The shopper perspective -- The brand perspective -- The retailer perspective -- The overall perspective -- For every threat there's an opportunity -- The private principles -- Private principle 1 : running the risk and living the reality -- Private principle 2 : retailize and be radical -- Private principle 3 : tomorrow's global, social and environmental issues are your opportunities today -- Private principle 4 : educate, navigate and inspire -- Private principle 5 : winning 'mind shelf' is the name of the game -- Private principle 6 : innovate, imagineer and involve -- Private principle 7 : restore and reinvent the store -- Private principle 8 : catalyse your communications and brand from till to TV -- Private principle 9 : collaborate and cooperate through co-opetition -- Private principle 10 : shopper solutions steal share of wallet -- For every opportunity there's an even bigger opportunity -- Retailer private principles 1 to 5 -- Retailer private principles 6 to 10 -- Realizing the opportunity together
UR  - http://www.loc.gov/catdir/enhancements/fy1003/2008049606-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1003/2008049606-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1003/2008049606-t.html
ER  -