Cooper, Marjorie J. Introduction to marketing / Marjorie J. Cooper, Charles Madden and Elaine O'Brien - London : Harper Collins Publishers, c1995. - 226 p. : - Test yourself . - Test yourself (Lincolnwood, Ill.) . ISBN: 9780004990194 LCCN: 96005069 Subjects--Topical Terms: Marketing LC Class. No.: HF5415.122 / .C664 1996 Dewey Class. No.: 658.8/0076