TY  - BOOK
AU  - Cooper,Marjorie J.
AU  - Madden,Charles
AU  - O'Brien,Elaine
TI  - Introduction to marketing
T2  - Test yourself
SN  - 9780004990194
AV  - HF5415.122 .C664 1996
U1  - 658.8/0076 20
PY  - 1995///
CY  - London
PB  - Harper Collins Publishers
KW  - Marketing
ER  -