Gschwandtner, Gerhard. The psychology of sales success : learn to think like your customer to close every sale / Gerhard Gschwandtner. - New York : McGraw-Hill, c2007. - vii, 269 p. : ill. ; 24 cm. - Selling power . - Selling power (Series) . Includes bibliographical references and index. ISBN: 0071476008 (alk. paper) 9780071476003 (alk. paper) LCCN: 2006046729 Subjects--Topical Terms: Selling--Psychological aspects.Success in business--Psychological aspects. LC Class. No.: HF5438.8.P75 / G793 2007 Dewey Class. No.: 658.8501/9