Ferrell, O. C. <br/><br/>
Marketing strategy / 
O.C. Ferrell, Michael D. Hartline. 
 - 4e [ed.]. 
 - Mason, OH :  Thomson South-Western,  c2008. 
 - xxii, 717 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780324544268 
<br/><br/><label>LCCN: </label>2006938699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3586 2008