Majaro, Simon. <br/><br/>
The essence of marketing / 
Simon Majaro. 
 - New York :  Prentice Hall,  1993. 
 - xii, 266 p. :  ill. ;  23 cm. 
 - Essence of management series .
<br/><br/>Includes bibliographical references (p. 256-257) and index. 
<br/><br/><label>ISBN: </label>013285354X 
<br/><br/><label>LCCN: </label>93022068  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / MAJ 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8